Jason Holder

Interim Chief Property Officer

Jason Holder is a seasoned housing professional with over 30 years in the social housing sector. He began his career as an architectural technologist in local government, before transitioning into contract management with a focus on development projects and safety compliance [1].

Holder has led large-scale, multi-regional teams at housing providers across the Midlands and London. Prior to joining GreenSquareAccord (GSA), he held senior leadership roles at WATMOS Community Homes, where he served as Executive Director of Asset Management and Regeneration. There, he was responsible for asset investment, repairs, compliance, and development programmes [2]. He also spent over a decade at Bromford Group, managing service delivery across a portfolio of 45,000 homes, including long-term maintenance and investment planning [2].

Beyond executive leadership, Holder has been actively involved in sector governance. He served as a non-executive board member at Stafford & Rural Homes for ten years – supporting a stock transfer and acting as the board’s health and safety champion. He also held a seat on the West Midlands committee of the Chartered Institute of Housing, contributing to professional standards and practice development across the sector [1].

This combination of operational experience and governance expertise has positioned Holder as a trusted figure in property compliance, risk, and service delivery – areas that have proven particularly critical for GSA in recent years.

Role at GreenSquareAccord

Jason Holder joined GreenSquareAccord in late 2023 as Director of Property and was later appointed Interim Chief Property Officer following internal restructuring. He leads on key operational areas including property safety, maintenance services, compliance, and strategic asset investment [2].

His appointment came during a period of recovery for GSA following a regulatory downgrade and widespread operational failings. In the wake of the merger between GreenSquare and Accord, the Regulator of Social Housing identified significant compliance gaps – including missing or outdated fire risk assessments, asbestos surveys, and electrical checks. These failings resulted in a downgrade in GSA’s governance rating [3].

Holder was instrumental in delivering GSA’s Building Safety Recovery Plan, which formed part of the broader turnaround strategy. In November 2023, the regulator restored GSA’s governance rating to G1, citing strengthened compliance systems and improved data integrity [3]. Holder is now responsible for sustaining that progress – ensuring that investment is directed into making homes safer, repair systems more efficient, and compliance monitoring more rigorous.

Focus on Accountability, Complaints and Transparency

Complaints Handling

Holder’s remit overlaps with areas that have come under severe scrutiny from both residents and regulators. In October 2024, a Housing Ombudsman investigation revealed a 93% maladministration rate in complaint handling and a 79% maladministration rate in property condition cases at GSA – both significantly above the national average [4].

The Ombudsman linked these failings to a poor complaints culture and leadership instability. Since joining GSA, Holder has supported a renewed focus on complaint management, including revised internal policies and cultural reform initiatives. Notably, no new severe maladministration cases have been reported since August 2023, however there is likely many in the ‘pipeline’` – a sign that reforms may be beginning to take effect [4].

Nonetheless, Holder’s success will ultimately be judged by whether residents feel heard and issues are resolved – not just whether performance metrics improve. He is expected to embed learning from complaints into wider service delivery, improve internal accountability, and ensure GSA meets its obligations under the Complaint Handling Code.

Service Charge Transparency

Residents continue to raise concerns about unexplained and increasing service charges, with many citing deteriorating conditions in exchange for higher bills. Despite Holder’s background in compliance and data integrity, trust remains low among residents who say GSA is failing to clearly explain what they are being charged for [5].

In some cases, service charge inaccuracies have been quietly corrected after resident complaints – but without formal explanation or acknowledgment from GSA [6]. This has further undermined transparency and accountability. As Interim Chief Property Officer, Holder is now in a position to push for clearer billing processes, regular audits, and direct communication with residents about service standards and costs.

Outlook

Jason Holder has been brought into GreenSquareAccord at a pivotal moment. His dual background in operations and governance gives him the tools to lead on both compliance and culture. But residents remain cautious. They’ve heard promises before, and many are still waiting to see actual improvements in repairs, safety, and service delivery.

As Interim Chief Property Officer, Holder now oversees the very systems that residents depend on every day. Whether it's fixing a leak, addressing mould, or getting a clear answer on service charges – his leadership will be judged by the results tenants experience on the ground.

There is cautious optimism that Holder can bring structure and accountability to a service that has been deeply inconsistent. But for that optimism to become trust, GSA must show – not just say – that change is happening.

Sources:

  1. Equilar – Jason Holder profile

  2. GreenSquareAccord – Leadership announcement (2023)

  3. Regulator of Social Housing – Governance upgrade (Nov 2023)

  4. Housing Ombudsman – Special investigation into GSA (Oct 2024)

  5. GreenSquareAccord Residents – "Service Charge: The Breaking Point" (2025)

  6. LinkedIn – Resident complaint follow-ups (2025)