Why Did GreenSquareAccord Really Leave X – And Will They Now Leave Facebook?

In April 2024, GreenSquareAccord announced that it had deactivated its account on X (formerly Twitter). The official reasons given were concerns over the platform’s “unfiltered inappropriate content” and a drop in engagement. According to Steve Hayes, director of corporate affairs and communication, the platform had become “so clearly out of sync with our culture and values” that remaining on it was no longer viable.

However, this reasoning did not hold up to scrutiny. In Housing Sector Podcast Episode #13 – Behind The Spin, I demonstrated that there was little evidence of hate speech dominating the platform—at least not in the housing sector space. If anything, X had provided an open forum where residents could voice concerns, often directing criticism at housing providers.